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NO CHEAT ABS
In 2001 Robert Fulcomer set out to develop and market health and fitness products based upon the No Cheat concept. The No Cheat concept is about eliminating the illusion that the road to improved health and fitness is paved with magic pills and quick-fix exercise equipment. At No Cheat Abs, we believe that increased health and fitness requires participation, it takes work and it's about making healthy choices. There are no overnight results. No Cheat seeks to inspire the disillusioned consumer through education about proper exercise and nutrition programs focused on sustained results.
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